Rocket Pocket — Graphic design for a storytelling t-shirt brand
Rocket Pocket is a brand that sells pocket t-shirts, each one carrying a story that people can connect with on a personal level.
The brief was to create nine illustrations for digital textile printing, from concept through to print-ready files. Each design had to work at pocket scale while telling a story worth wearing.
Project includes:
9 original illustrations
Concept development
Print file preparation
Rocket Pocket
Overview
Rocket Pocket is a brand built around pocket t-shirts, each design carrying a story that people can engage with on a personal level. The brief was to develop nine concepts, create the illustrations, and prepare every file for digital textile printing.
Luck Lives in Your Pocket
In Japan, the Maneki-neko has sat in shop doorways and windowsills for centuries, one paw raised, quietly pulling fortune toward those who keep it close.
We put ours in your pocket.
Not as decoration. As a daily carry. A small, steady reminder that luck isn't something you wait for. It's something you carry with you. In the choices you make, the doors you walk through, the chances you don't let pass.
The raised paw. The golden coin. The quiet confidence of a cat that knows something good is coming.
Keep it close. Wear your luck.
1000 Eyes
The jungle never sleeps. It watches.
Between the leaves, beneath the stars, small eyes glow, not with fear, but with curiosity. Every creature in the undergrowth is paying attention. Noticing. Learning. Seeing what others walk past.
We made a pocket full of jungle because the best ideas come from watching closely. From staying still when everyone else is rushing. From the quiet ones in the room who notice everything.
Stay curious. Stay watching.
Happy Pocket
Because happiness isn't something you find at the end of something. It's something you put on in the morning and take with you.
Elephant in a China Shop
You know the proverb.
We all have those days. Said the wrong thing. Took up too much space. Knocked something over that we were trying so hard to hold gently.
We've all been the elephant.
And that's fine.
Pocket Explorer
Some pockets hold keys, coins, loose receipts.
This one holds the entire universe.
Because the urge to reach further, float a little longer, and touch something no one's touched before. That doesn't need a spaceship. It just needs a pocket deep enough.
Keep exploring.
